Khong Guan Joins Ramadan Moments Through “Indahnya Ramadan” Program on TRANSTV
As part of its commitment to being present in meaningful moments of togetherness, Khong Guan takes part in the special Ramadan program “Indahnya Ramadan” on TRANS TV, accompanying Indonesian families with inspiring and heartwarming content as they prepare for iftar.
Jakarta, February 19, 2026 — As the holy month of Ramadan begins, Khong Guan is honoured to accompany Indonesian families through its participation in the special Ramadan program Indahnya Ramadan on TRANS TV. Airing daily throughout Ramadan from 4:00 PM to 6:00 PM WIB, the program presents inspiring content filled with reflection, warmth, and moments of togetherness as audiences prepare for iftar.
Khong Guan’s presence in the program reflects the brand’s ongoing commitment to be part of meaningful moments in people’s lives, especially during Ramadan, a time widely associated with sharing, gratitude, and strengthening connections with loved ones.
Throughout the show, Khong Guan will appear across several creative segments, from light sketches to casual interactions between hosts and guest stars set against the Khong Guan booth. Designed as a warm and welcoming space, the booth captures the familiar atmosphere of Ramadan gatherings and shared moments.
The booth also features a selection of Khong Guan’s well-loved products that have long accompanied Indonesian families across generations. Alongside the iconic Khong Guan Red Tin, other products from the Khong Guan Group, including Serena and Jacobis, will also be showcased in rotation, offering viewers a glimpse of the brand’s broader product range.
By blending naturally into the program’s storytelling, Khong Guan aims to create a presence that feels both authentic and relatable. Rather than simply appearing as brand exposure, its presence is woven into the shared moments that unfold throughout the show.
Supriatman Lesmana, GM Marketing of Khong Guan Group, welcomed the collaboration with TRANS TV this year. “Our participation in Indahnya Ramadan reflects Khong Guan’s commitment to remain present in meaningful moments for Indonesian families, particularly during Ramadan—a time that embodies warmth and togetherness. We hope Khong Guan can continue to accompany audiences as they share meaningful iftar moments during the holy month,” he said.
Beyond a television partnership, the initiative reflects Khong Guan’s effort to stay relevant to today’s audiences while continuing to uphold the values of togetherness that have defined the brand for decades.
Khong Guan is looking forward to remain committed to creating initiatives that celebrate shared moments and strengthen the spirit of togetherness in everyday life, including during the blessed month of Ramadan.
#CelebrateTogetherWithKhongGuan
#KhongGuanForEveryone
Feb 19th 2026
Khong Guan’s presence in the program reflects the brand’s ongoing commitment to be part of meaningful moments in people’s lives, especially during Ramadan, a time widely associated with sharing, gratitude, and strengthening connections with loved ones.
Throughout the show, Khong Guan will appear across several creative segments, from light sketches to casual interactions between hosts and guest stars set against the Khong Guan booth. Designed as a warm and welcoming space, the booth captures the familiar atmosphere of Ramadan gatherings and shared moments.
The booth also features a selection of Khong Guan’s well-loved products that have long accompanied Indonesian families across generations. Alongside the iconic Khong Guan Red Tin, other products from the Khong Guan Group, including Serena and Jacobis, will also be showcased in rotation, offering viewers a glimpse of the brand’s broader product range.
By blending naturally into the program’s storytelling, Khong Guan aims to create a presence that feels both authentic and relatable. Rather than simply appearing as brand exposure, its presence is woven into the shared moments that unfold throughout the show.
Supriatman Lesmana, GM Marketing of Khong Guan Group, welcomed the collaboration with TRANS TV this year. “Our participation in Indahnya Ramadan reflects Khong Guan’s commitment to remain present in meaningful moments for Indonesian families, particularly during Ramadan—a time that embodies warmth and togetherness. We hope Khong Guan can continue to accompany audiences as they share meaningful iftar moments during the holy month,” he said.
Beyond a television partnership, the initiative reflects Khong Guan’s effort to stay relevant to today’s audiences while continuing to uphold the values of togetherness that have defined the brand for decades.
Khong Guan is looking forward to remain committed to creating initiatives that celebrate shared moments and strengthen the spirit of togetherness in everyday life, including during the blessed month of Ramadan.
#CelebrateTogetherWithKhongGuan
#KhongGuanForEveryone