Expanding into Sulawesi, Khong Guan Superco Supercamp Superfest 2026 Nurtures Young Football Talent in Makassar
Khong Guan Superco Supercamp Superfest 2026 brings together young football talents from six provinces for an inspiring celebration of grassroots football, talent development, and family entertainment in Makassar.
MAKASSAR, 3 OCTOBER 2026 — Following the success of its grassroots football development programs across Java in previous years, Khong Guan Group, through its flagship brand Superco, is bringing back its youth football festival and training program, KHONG GUAN SUPERCO SUPERCAMP SUPERFEST 2026. Held under the theme “A Million Superco Balls for Indonesia” (Sejuta Bola Superco untuk Indonesia), the fifth edition takes place in Makassar, South Sulawesi, reaffirming the Group’s ongoing commitment to nurturing the next generation of football talent across Indonesia.
Khong Guan Superco Supercamp Superfest 2026 combines competitive football, grassroots talent development through coaching clinics, and family-friendly entertainment in one integrated program. This year, the initiative has expanded its reach to include young talents from six provinces: South Sulawesi, Central Sulawesi, Southeast Sulawesi, West Sulawesi, East Kalimantan, and West Kalimantan.
The program kicked off with Superco Supercamp 2026 on 3 October 2026. A total of 25 young players were selected through a rigorous selection process involving three channels: 15 players identified through roadshows at 15 schools across Makassar, five representatives from Kendari and Palu, and another five players selected through an online audition held on Superco Biscuits’ official Instagram account, @supercobiscuits.
The selected players, collectively known as the Superco Superteam, participated in an intensive development program featuring indoor and outdoor training sessions led by experienced, licensed coaches.
The event continues with Superco Superfest 2026, scheduled for 4 October 2026 at Lapangan Telkom in Makassar. The one-day tournament will bring together 36 football schools (Sekolah Sepak Bola or SSB) across three age categories: Under-10 (7-a-side), Under-11 (7-a-side), and Under-12 (9-a-side). The Superco Superteam players who participated in the Supercamp will also compete in the Under-12 category.
Tenne Gunawan, Marketing Manager of Khong Guan, explained that Makassar and the wider Sulawesi region were chosen as this year’s host location in recognition of the significant potential of Eastern Indonesia and the strong enthusiasm for football among its young talents.
“As we enter the fifth year of Sejuta Bola Superco untuk Indonesia, we want to reach more young talents across the country, particularly in Sulawesi. We believe the region has tremendous potential that can flourish with the right guidance, discipline, and inspiration. Through Superco Supercamp Superfest 2026, we are not only providing a platform for competition but also fostering continuous development to build character, a strong work ethic, and sportsmanship among the next generation of Indonesian football players,” said Tenne.
Beyond the competitive matches, Superco Superfest 2026 is open to the general public, offering an exciting experience for families and visitors of all ages. Attendees can enjoy interactive entertainment, Superco-themed game booths, food stalls, and promotional activities, creating a lively celebration of football for the whole family.
Through this initiative, Khong Guan Group hopes to remain part of the journey of Indonesian children as they grow and develop, inspiring them to dream big, train hard, and achieve excellence through sports.
About Khong Guan Group
Established in Jakarta, Indonesia, in 1970, Khong Guan Group has grown into one of Indonesia’s market leaders in the biscuit category, offering a diverse portfolio of products that continue to be a consumer favorite. Its product range includes assorted cookies, crackers, wafers, wafer sticks, pies, and Marie biscuits.
For more than 50 years, Khong Guan Group has remained committed to delivering high-quality products and maintaining the distinctive taste that consumers have come to know and love since its establishment. With its commitment to quality and consumer satisfaction, Khong Guan continues to be a trusted companion to Indonesian families.
Follow the latest updates on KHONG GUAN SUPERCO SUPERCAMP SUPERFEST 2026 on Instagram at @khongguan_biscuits and @supercobiscuits.
Media Contacts
Public Relations
Yovita Ayu Larasati
+62 818-0644-0460
Brand Manager, PT Khong Guan Biscuit Factory, Ltd.
Irfan Hidayatul Fazri
+62 878-8658-8650